Tuesday, February 1, 2011

Blog Assignment 2 - Due 7-Feb

On Monday, we will be discussing customer experiences, including the overall idea of an experience and an example framework to understand a bit better how to operationalize the idea. For this blog post, I'd like you to identify and describe a customer experience that you think was particularly meaningful to you.

First, describe the overall experience, including how you felt and the immediate connections you have with the experience.

Then, break apart the experience in some way so that you can make sense of the parts that made up the overall experience. You can use the framework provided in the article/chapter assigned for Monday (Sense, Feel, Think, Act, Relate) or you can certainly create your own framework to help you/us understand the distinct pieces of the experience.

We'll talk more about this in class on Monday, so this is just to get you thinking in preparation for that conversation. Don't forget about the guidelines from the syllabus. As always... have fun with it!

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