Blog Assignment 3 - Due 21-Feb

This next blog is an opportunity for you to explore your paper topic. This is not a final contract on your topic - you can certainly change your topic after you right this. The whole point of this blog is to explore the topic enough so that you and I feel comfortable about your ability to create a full paper out of it. Here is what I would like to see included:

- Idea for the topic, fleshed out as much as possible - this can also include all the questions you have about the topic at this point. Use the blog as a brainstorming session for yourself to get your ideas out there and make this a first attempt at organizing your thoughts around the topic.

- Why is this topic interesting to you? Remember: this is a big goal for the assignment!

- What is the connection to the gathering and identification of customer insights and/or the design of valuable customer experiences? (at least, as you see it right now)

- Cite and briefly describe at least one article that is related to your topic (this can be either an academic article or trade article, at this point). Do your best to find an article that might be a central source or guidepost for your paper.

Do not forget the minimum length guidelines. Also, try NOT to write in sentence fragments, although a list here and there is fine.

I will be reading all of these posts so that I can provide feedback on what you have thus far.

Have fun with it!

Blog Assignment 2 - Due 7-Feb

On Monday, we will be discussing customer experiences, including the overall idea of an experience and an example framework to understand a bit better how to operationalize the idea. For this blog post, I'd like you to identify and describe a customer experience that you think was particularly meaningful to you.

First, describe the overall experience, including how you felt and the immediate connections you have with the experience.

Then, break apart the experience in some way so that you can make sense of the parts that made up the overall experience. You can use the framework provided in the article/chapter assigned for Monday (Sense, Feel, Think, Act, Relate) or you can certainly create your own framework to help you/us understand the distinct pieces of the experience.

We'll talk more about this in class on Monday, so this is just to get you thinking in preparation for that conversation. Don't forget about the guidelines from the syllabus. As always... have fun with it!