Well, here it is... your first blog topic. After reading the chapter on the persona lifecycle and looking at the Cohort Personas I also posted, think about the kind of information that a marketer would need to create an accurate and rich persona of you (or people like you).
With that in mind, create a persona for you (or people like you) in a way that would be very valuable for marketers. Remember, what we are looking for here are detailed and nuanced descriptions about you that would lead a marketer to discover or identify key insights about you - of course, what you provide may just be the first nugget and the researcher might have to dig deeper to uncover the real insight, but the information you provide should be a great start.
If you'd like a template, consider using the Empathy Map (which I first saw in the Business Model Generation book, but may be used in other places) that I describe here. I'll also actually encourage you to use this in your project. The Empathy Map has 4 sections (numbered) and sub questions (bulleted) for you to consider:
1. What do you think and feel?
-- what really counts?
-- major preoccupations?
-- worries & aspirations?
2. What do you see?
-- environment?
-- friends?
-- what the market offers?
3. What do you say and do?
-- attitude in public?
-- appearance?
-- behavior towards others?
4. What do you hear?
-- what friends say?
-- what bosses say?
-- what influencers say?
5. What are your pain points?
-- Fears?
-- Frustrations?
-- Obstacles?
6. What do you hope to gain?
-- Wants/needs?
-- Measures of success?
-- Obstacles?
Please remember the length requirements for blogs as well as the grading criteria (all of which are available in the syllabus). Have fun with it!
